In the Asian tradition, gift giving has always been a very important part of our daily life of extending goodwill and good-wishes. However, as the nation progresses and the pace of life increases, gift giving in Malaysia have gradually become painfully inconvenient.

Noel (KL) recognizes that as quality of Malaysians life improves, so does expectations. Today, the public is not only concerned on the sort of gift item chosen but increasingly particular about the overall presentation of the gift.